A GLOBAL NETWORK OF CULTURE STRATEGISTS / CREATIVES
LANI TUITASI | GLOBAL CULTURE STRATEGY LEADER
Lani is a senior strategy director with over 10+ years of experience guiding brands on how to credibly turn culture & social relevance into business results.
Over the past decade, Lani has worked as a culture confidant with directors and C-Suite executives across the world’s most iconic brands including Google, Kraft Heinz, Bacardi, Jose Cuervo, 1800 Tequila, Taco Bell, Marriott Bonvoy, Amazon Music, Dove Hair, and Sony.
Lani has a special sauce and arsenal of culture strategy tools she applies to each brand’s unique brand challenge - all in the name of moving business forward by moving culture forward.
HELPING BRANDS MOVE BUSINESS FORWARD BY MOVING CULTURE FORWARD
HEINZ x MUSTARD
Reviving brand relevancy for a household CPG food product
AMAZON MUSIC X RAP ROTATION
Growing Amazon Music’s cultural credibility by launching their first-ever Hip-Hop playlist
GOOGLE PIXEL x DONALD GLOVER
Unveiling a new technology through cultural spaces across social
BACARDI PARIS X GET27
Turning a 228 year old French liquor brand into a culturally relevant brand today
DOVE HAIR #MYHAIRAMIMODO
Connecting Dove Hair to a new world of audiences through social relevance
19 CRIMES x SNOOP DOGG
Launching a new wine brand through cultural innovation and 360 creative
THERE’S A METHOD TO IT ALL
Lani as the strategy baddie will lead all strategic work and bring in other culture strategists and creatives depending on the budget.
The output: a 360 culture strategy and activation plan across channels which can include creative ideation based on the brief / budget. Then, we work with production partners to bring to life.
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Discover and understand your business and brand objectives. From here we’ll identify metrics to root the culture & social strategy ensuring all moves in culture are measurable.
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Identify your growth audiences to acquire new consumers into your brand. We’ll create audience profiles bringing to life who your target is through a cultural lens.
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Based in the interests of your growth audiences, we’ll craft cultural spaces informing HOW your brand can credibly tap in. This is one of the most important phases and will directly connect your brand story to your consumer through culture.
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Based on the cultural spaces we’ll identify the cultural relationships you need for building credibility. This can come to life through talent, influencers, publishers, etc.
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The creative phase where we’ll bring your brand story to life across cultural spaces and channels including social, events, out-of-home, etc. We’ll work collaboratively with local production teams to bring to life.